Every metric, every survey suggests shopping has experienced a complete overhaul due to Covid-19. No one truly knows when, or if, the pandemic will end, but it’s easy to say the world won’t be the same after it, e-commerce included.

Large gatherings are discouraged, even in countries where they have the situation mostly under control . And that means visiting retail stores or grocery stores where people breathe down your neck in a line isn’t the best idea. Naturally, this means people have taken to buying online.

While the initial predictions suggested e-commerce would see a boom, that isn’t completely true. While e-commerce in its entirety has not experienced a growth, certain sectors have. Surveys would tell you people have been buying 30% more online, but what categories are the most popular? Let’s find out.

Health Products And Groceries

It’s easy to guess how in-demand health products have been for some time just by looking at how high the price has been online or how fast they have been running out. Thankfully, as demand increased, production simultaneously increased enough to meet this demand.

Mainly, the demand for masks- as last surveyed by Nielsen- has risen by 300 percent. There is also a high demand for groceries that will stay fresh for a long time. While restrictions have eased, people are still stocking up as often as they can.

In an attempt to avoid the crowd, while people have started opting for deliveries at their doorstep, some prefer ordering items online and picking them up at the store. With the latter option, people just have to pick up their order from an outside counter of the store without having to stand in a queue.

Digital Products

Once needs such as food and shelter have been taken care of, people naturally turn to entertainment. When you are forced to stay at home as much as possible, you have to make your home as interesting as possible. For some, that meant subscribing to services such as Netflix and Hulu, while others bought good gaming computers from sites like Compvana.

In fact, gaming is one of the ways people can socialise while following social distancing. If that means investing in a good desktop, then so be it.

There’s also the fact that lots of people have been working from home or taking online classes, for which a good computer is needed The sale of microphones, speakers, headphones has been on the rise for the same reason.

Luxury Goods

If groceries, health and technology sectors have witnessed a growth in the retail or e-commerce sector, plenty of other industries have seen a massive dip. The obvious loss faced by the theatres, restaurants, travel aside, luxury goods aren't so hot either. If people aren’t going out, there is no need to buy branded products, right?

More people have been focusing on affordable financing in general, choosing to save up in case of  emergency. For others, it’s a case of disinterest. A lot of luxury brands depend on Asia’s purchase power, which has been heavily affected during this time.


Final Thoughts

As consumer behaviour has changed, so has the response of e-commerce owners. They are better prepared to deal with the increase in demand for certain products and have reduced the supply of products that aren’t in demand right now. They are also diligently maintaining all safety rules to avoid any health risks. They make sure their delivery personnel wear masks and go through health checkups before they leave packages at your doorstep.

Even after all this ends, these measures will probably continue for a long time.